This is a series I do “pretending to collaborate with brands” – not to be confused with the many brands I have legitimately collaborated with. This was a bit of a left of center experimental idea in which I create cardboard cutouts of myself and place them in stores as if I was a hired celebrity brand endorser of some kind and I give away free products that tie into my latest musical release or project. A bit more of a DIY/relatable creative marketing approach.