I’m a digital content producer and multi-genre music creator with a passion for concept-driven storytelling. My work bridges music, media, and marketing—blending visual production, brand strategy, and original composition into one cohesive creative language.

Over the years, I’ve directed, filmed, and edited content for Fortune 500 brands, public figures, and major entertainment networks, with projects featured by outlets including Nickelodeon, Sports Illustrated, Complex, PopSugar, and Miami Herald.

As a vocalist, songwriter, and producer, I specialize in pop, R&B, singer-songwriter, Latin, and hip-hop. I’ve created original music for more than 30 global brands—among them Amazon, Meta, MAC Cosmetics, Bud Light, Target, and Clinique—garnering billions of hashtag views across TikTok, Instagram Reels, and other platforms. My production credits include collaborations with artists like Gordo, Hoodrich Pablo Juan, Sophia Lucia, Angelic, and Bibi Bourelly, along with placements on Showtime and NBC.

Beyond the studio, I develop viral video concepts that merge creative risk with genuine connection. My iPhone gifting series, where I hand artists custom iPhones preloaded with beats tailored to their sound, has sparked organic reactions and millions of views—earning reposts and recognition from Big Sean, Yung Gravy, and Atlantic Records. My Songs for Strangers series, where I write and produce songs inspired by random people’s life stories, has led to collaborations with American Eagle, Paris Hilton, George Lopez, Daymond John, and Bretman Rock.

I’ve also worked as a content editor for Daymond John and The Shark Group, producing more than 20 monthly social video edits and contributing to his upcoming FUBU documentary. My behind-the-scenes credits include assisting on sets for YG & A$AP Rocky, Khalid, The Chainsmokers, Majid Jordan, and French Montana.

Currently, I serve as the lead podcast and video producer for Pipp Horticulture’s Cultivation Elevated, overseeing all production, editing, and marketing deliverables. My photography and videography work has appeared in campaigns for Target, Finish Line, Fluence Bioengineering, Guillotine Vodka, and Reebok, as well as event coverage for Apple TV+, The Emmys, and Fuerza Regida.

At the heart of everything I do is the pursuit of story – translating music, visuals, and human moments into ideas that resonate and connect.